Building a brand from the ground up is no small feat, but alongside my NFL teammate John Welbourn, we took Power Athlete from concept to reality. Every element of the brand—strategy, identity, and design—has been meticulously crafted over years of hard work.

^{The result? Power Athlete is more than just a training brand, it’s a movement. Through thoughtful brand development, creative direction, and a seamless user experience across all platforms, Power Athlete has redefined what it means to train like an athlete. From the mission statement to custom training tools, every touchpoint reflects our commitment to excellence. This project stands as a testament to the power of strong design in shaping a lasting impact on both the strength and conditioning industry, and its community.}