Adidas: Unleashing the Pattern Pack.
From static retail to living brand expression.
The Concept: Adidas set out to amplify the launch of its Pattern Pack Collection, using bold design and layered visuals to create eye-catching, high-energy retail moments.
The Execution: Textures, colours, and patterns came to life across storefronts, retail displays, and digital activations. Vibrant installations, custom windows, and floor graphics transformed in-store spaces, while OOH and digital content extended the campaign’s impact beyond the shop floor.
The Impact: This campaign reimagined Adidas retail as a canvas for creativity, turning each space into a high-impact celebration of the brand’s iconic design language and fearless innovation.
Activation / Advertising / Art Direction
Work created at LOVE.