As brand guardian, the focus was on refining Johnnie Walker’s global identity while honoring its Scottish heritage. A key milestone was crafting global brand guidelines, shaping luxury packaging, retail design, activations, and advertising to ensure a consistent, premium presence worldwide.

<sup>This vision came to life through high-end retail displays, immersive brand experiences, and strategic partnerships. From flagship store design to Formula 1 sponsorships, every touchpoint reinforced Johnnie Walker’s prestige. The 2014 Ryder Cup at Gleneagles featured a bespoke mini-golf activation, blending whisky and sport in a standout experience.

Through strategic design and storytelling, Johnnie Walker remains an iconic, globally recognised brand.</sup>