Johnnie Walker: A Legacy in Motion.
From local legacy to global luxury.
The Concept: Johnnie Walker set out to elevate and enchance its global presence, refining how the brand shows up across markets. The goal was to bring consistency to its premium positioning, uniting every touchpoint and continuing the brand’s journey of progress.
The Execution: As part of a team of brand guardians, I helped shape and implement global guidelines across packaging, retail, activations, and partnerships. From high-end flagship stores to immersive brand moments, like the Ryder Cup mini-golf experience and F1 sponsorships. Every element reinforced Johnnie Walker’s premium positioning worldwide.
The Impact: With a refined identity and cohesive global strategy, Johnnie Walker continues to lead as one of the world’s most iconic and recognisable spirits brands.
Branding / Global Guidelines / Experiential Design
Work created at LOVE.