James B. Beam Distilling Co. Reimagined.
A project worth raising a glass to. James B. Beam Distilling Co. set out to overhaul their 400-acre distillery, brand identity, and visitor experience. The result: a perfect blend of heritage and innovation.
A Fresh Identity: The rebrand sharpens the brand’s visual identity, reflecting both its storied past and bold future, solidifying James B. Beam as a must-visit stop on the Kentucky Bourbon Trail.
An Unforgettable Experience: The distillery’s overhaul isn’t just cosmetic, it’s a full-on sensory journey. The American Outpost visitor centre is revamped for maximum immersion, while the distillery tour gives you a hands-on look at the craft behind every bottle. And the Kitchen Table restaurant? It’s not just a meal, it’s a bourbon-infused experience. This transformation fuses tradition with innovation, making it one of the coolest bourbon destinations around.
Branding / Experiential Design / Packaging / Global Guidelines
Work created at LOVE.