James B. Beam Distilling Co. Reimagined.
From storied legacy to bold destination.
The Concept: James B. Beam set out to refresh more than just its branding. The goal? Reimagine a 400-acre distillery experience that honours heritage while embracing innovation.
The Execution: We sharpened the visual identity, modernised the brand, and transformed the entire visitor journey, from immersive distillery tours to the revamped American Outpost and Kitchen Table restaurant. Every detail was crafted to deepen the story and elevate the experience.
The Impact: Now a standout stop on the Kentucky Bourbon Trail, James B. Beam blends craft and culture into an unforgettable brand experience, proof that heritage and innovation can share the same glass.
Branding / Experiential Design / Packaging / Global Guidelines
Work created at LOVE.