When Häagen-Dazs sought to reinvigorate its brand and retail presence, the challenge was clear: reconnect with modern consumers while staying true to its premium heritage. The outcome? A luxurious yet contemporary reinvention of a globally recognised brand.

^{A Fresh Identity: The brand’s roots were revisited, drawing inspiration from founder Reuben Mattus' dedication to quality and Scandinavian aspirations. The refreshed identity blends simplicity, elegance, and craftsmanship, with custom artist-designed packaging that brings each flavour to life.}

 

<sup>A Revitalised Experience: More than just a design overhaul, this project transformed Häagen-Dazs into an experience. A global retail scheme was developed to create social media-worthy stores that reflect the new brand identity, while a complete menu redesign delivers a sharper, more refined customer experience.

This renovation captures the essence of Häagen-Dazs made for today’s audience.</sup>