Making Häagen-Dazs Cool Again.
From timeless indulgence to modern icon.
The Concept: Häagen-Dazs set out to reconnect with a new generation of consumers, revitalising its identity while staying rooted in its founder’s vision of quality, craft, and quiet luxury.
The Execution: We reimagined the brand from pack to place. A refined identity inspired by Scandinavian elegance was paired with packaging where flavour was expressed through artistic patterns, creating moments of wonderment, while a global retail scheme brought the brand to life in-store. Every detail, from flavour storytelling to menu design, was made to elevate the experience and spark connection.
The Impact: Häagen-Dazs is no longer just a premium product, it’s a shareable, sensory experience. The brand now speaks to a modern audience without losing the soul that made it iconic.
Brand Renovation / Packaging / Global Guidelines / Activation / Advertising
Work created at LOVE.