Glenfiddich’s Royal Stag Roams Free.
For Chinese New Year, Glenfiddich’s limited-edition packaging transformed the Royal Stag from a logo into a dynamic storytelling asset across its full range. This bold visual concept evolved into a wider activation, bringing the brand to life in new and unexpected ways.
A Bold Introduction: The Royal Stag became central to the brand narrative, driving packaging, retail displays, OOH campaigns, and a global activation toolkit. No longer just a symbol, it became an immersive brand icon, bridging Glenfiddich’s heritage with modern consumers.
A Captivating Celebration: From luxury packaging to large-scale activations, the campaign extended Glenfiddich’s presence beyond the bottle, merging tradition with innovation and setting the brand on a bold path forward in Asia.
Brand Strategy / Packaging / Activation
Work created at LOVE.