BrewDog needed a vodka brand with real character—something that captured the raw energy of the North Sea. Rogue Wave delivers a brand story built around One-Armed Alex, a legendary sailor who lost his arm at sea but kept sailing with unbreakable spirit.

^{This brand identity blends visual storytelling with rugged, raw design. The illustration of Alex—with a firework in hand and his arm tucked in his pocket—captures his irreverent energy. The orange, inspired by sailing oilskins, gives the vodka a standout look in a crowded market. Packaging is intentionally imperfect, using rubber-stamped textures to reflect the craft of the liquid. A brand playbook ensures consistency across every touchpoint, from activation toolkits to graphic assets, empowering BrewDog to build a distinctive vodka brand that’s as bold as its story.}