Rogue Wave Vodka: A Spirit Born from the Sea.
From maritime legend to bold shelf presence.
The Concept: BrewDog needed a vodka brand with backbone. Something raw, real, and impossible to ignore. Rogue Wave channels the spirit of One-Armed Alex, a sailor who lost a limb but never lost his fight.
The Execution: We built a brand rooted in grit and story. A rough-cut identity featuring hand-drawn textures, bold orange inspired by sailing oilskins, and a firework-wielding Alex brought the irreverent character to life. From packaging to playbooks, every touchpoint was crafted to punch through the polish of typical vodka brands.
The Impact: Rogue Wave didn’t just launch, it made waves. With a distinctive story and fearless design, it gave BrewDog a vodka brand as defiant and unforgettable as the sailor who inspired it.
Branding / Packaging / Activation / Illustration
Work created at LOVE.