https://harryheptonstall.com Harry Heptonstall Thu, 07 Dec 2023 07:20:01 +0000 https://harryheptonstall.com en https://harryheptonstall.com/Homepage Tue, 02 Aug 2022 16:00:01 +0000 Harry Heptonstall https://harryheptonstall.com/Homepage https://harryheptonstall.com/James-B-Beam Wed, 16 Mar 2022 07:11:58 +0000 Harry Heptonstall https://harryheptonstall.com/James-B-Beam James B. Beam Distilling Co. Reimagined. From storied legacy to bold destination. The Concept: James B. Beam set out to refresh more than just its branding. The goal? Reimagine a 400-acre distillery experience that honours heritage while embracing innovation. The Execution: We sharpened the visual identity, modernised the brand, and transformed the entire visitor journey, from immersive distillery tours to the revamped American Outpost and Kitchen Table restaurant. Every detail was crafted to deepen the story and elevate the experience. The Impact: Now a standout stop on the Kentucky Bourbon Trail, James B. Beam blends craft and culture into an unforgettable brand experience, proof that heritage and innovation can share the same glass. 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data-src="https://freight.cargo.site/t/original/i/ed0a3c0a2b348d16f6fa05c4883c10243375917b7be6ef202a693f373c6e2bdf/JBBDCO_Guidelines.jpg" data-mid="145748734" border="0" src="https://freight.cargo.site/w/1000/i/ed0a3c0a2b348d16f6fa05c4883c10243375917b7be6ef202a693f373c6e2bdf/JBBDCO_Guidelines.jpg" /> Work created at LOVE.&nbsp; https://harryheptonstall.com/Power-Athlete Wed, 16 Mar 2022 11:00:54 +0000 Harry Heptonstall https://harryheptonstall.com/Power-Athlete Power Athlete Brand Building &amp; Development. From locker room vision to global strength movement. The Concept:&nbsp;Born from a shared vision with NFL vet John Welbourn, Power Athlete set out to redefine athletic training with grit, purpose, and zero compromise. The Execution:&nbsp;We built Power Athlete from the ground up, not just as a brand but as a full ecosystem. It spans design, digital, media, content, and partnerships, creating a connected presence online, in the gym, and beyond. The Impact:&nbsp;Now a global movement, Power Athlete has become a trusted platform for those who train with intent, proving that strong design builds stronger communities. 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data-src="https://freight.cargo.site/t/original/i/486365c4426bb6ebb71c742dad16406a364f5e6d0401d1bfb49fe33631719fa1/PowerAthlete_GymManners_06.jpg" data-mid="197944403" border="0" src="https://freight.cargo.site/w/1000/i/486365c4426bb6ebb71c742dad16406a364f5e6d0401d1bfb49fe33631719fa1/PowerAthlete_GymManners_06.jpg" /> <img width="5333" height="3563" width_o="5333" height_o="3563" data-src="https://freight.cargo.site/t/original/i/d47fee74eb4208722ab6b3bbf84cdb37dc52b524ad871cd7c753ed2c9b9bffa0/PowerAthlete_GymManners_07.jpg" data-mid="197944408" border="0" src="https://freight.cargo.site/w/1000/i/d47fee74eb4208722ab6b3bbf84cdb37dc52b524ad871cd7c753ed2c9b9bffa0/PowerAthlete_GymManners_07.jpg" /> Work created at Power Athlete https://harryheptonstall.com/Haagen-Dazs Wed, 16 Mar 2022 11:02:44 +0000 Harry Heptonstall https://harryheptonstall.com/Haagen-Dazs Making Häagen-Dazs Cool Again. From timeless indulgence to modern icon.The Concept:&nbsp;Häagen-Dazs set out to reconnect with a new generation of consumers, revitalising its identity while staying rooted in its founder’s vision of quality, craft, and quiet luxury. The Execution: We reimagined the brand from pack to place. A refined identity inspired by Scandinavian elegance was paired with packaging where flavour was expressed through artistic patterns, creating moments of wonderment, while a global retail scheme brought the brand to life in-store. Every detail, from flavour storytelling to menu design, was made to elevate the experience and spark connection. The Impact: Häagen-Dazs is no longer just a premium product, it’s a shareable, sensory experience. The brand now speaks to a modern audience without losing the soul that made it iconic. 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data-src="https://freight.cargo.site/t/original/i/88ab06330f4f8dec588ec00596f3bbafd14d19f20fedcad086467603e9e22377/HD_image-Carousel-4.jpg" data-mid="136518409" border="0" src="https://freight.cargo.site/w/1000/i/88ab06330f4f8dec588ec00596f3bbafd14d19f20fedcad086467603e9e22377/HD_image-Carousel-4.jpg" /> <img width="2156" height="934" width_o="2156" height_o="934" data-src="https://freight.cargo.site/t/original/i/6177e37019e4c100d5b4c2ce4fc712c426a4740885942e66895a0e8ed1facf3d/HaagenDazs_FlavourPatterns.jpg" data-mid="190037493" border="0" src="https://freight.cargo.site/w/1000/i/6177e37019e4c100d5b4c2ce4fc712c426a4740885942e66895a0e8ed1facf3d/HaagenDazs_FlavourPatterns.jpg" /> <img width="3446" height="1942" width_o="3446" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5e66ccc6b8800316691155643baeda049294bf55efd9d1e41535ae41ae283772/HD_VanillaPattern.jpg" data-mid="152200466" border="0" src="https://freight.cargo.site/w/1000/i/5e66ccc6b8800316691155643baeda049294bf55efd9d1e41535ae41ae283772/HD_VanillaPattern.jpg" /> <img width="889" height="645" width_o="889" height_o="645" data-src="https://freight.cargo.site/t/original/i/f8c4258591f01b953e0999b912d003c3afdfb82f7be92cda6390cb3de62696e7/HD-Patterns.jpg" data-mid="152200355" border="0" src="https://freight.cargo.site/w/889/i/f8c4258591f01b953e0999b912d003c3afdfb82f7be92cda6390cb3de62696e7/HD-Patterns.jpg" /> <img width="1500" height="1140" width_o="1500" height_o="1140" data-src="https://freight.cargo.site/t/original/i/1ef67d48402d913e225d045c1bf45651b4fb5efd8ae1c18b03364d5a59d18d59/Haagen-Dazs-Art-Direction.jpg" data-mid="171014514" border="0" src="https://freight.cargo.site/w/1000/i/1ef67d48402d913e225d045c1bf45651b4fb5efd8ae1c18b03364d5a59d18d59/Haagen-Dazs-Art-Direction.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d3c2427ed03fc71379fba825ab7f79250b7f66c863583bbd852e6f3f5b67e8fc/HaagenDazs_ChairPattern.jpg" data-mid="170858731" border="0" src="https://freight.cargo.site/w/1000/i/d3c2427ed03fc71379fba825ab7f79250b7f66c863583bbd852e6f3f5b67e8fc/HaagenDazs_ChairPattern.jpg" /> <img width="700" height="525" width_o="700" height_o="525" data-src="https://freight.cargo.site/t/original/i/3690de9c807d0ca2986951e372c530ff1540a03fcdb776983126726049b52b5e/HD-Store.jpg" data-mid="152199303" border="0" src="https://freight.cargo.site/w/700/i/3690de9c807d0ca2986951e372c530ff1540a03fcdb776983126726049b52b5e/HD-Store.jpg" /> <img width="759" height="1034" width_o="759" height_o="1034" data-src="https://freight.cargo.site/t/original/i/5f16b8b8733240beb3810582c6d5bdc6b11da5a80d2eb32ef4e1b0cbeaf1f4b9/KimandKan.jpg" data-mid="152199251" border="0" src="https://freight.cargo.site/w/759/i/5f16b8b8733240beb3810582c6d5bdc6b11da5a80d2eb32ef4e1b0cbeaf1f4b9/KimandKan.jpg" /> <img width="3000" height="1814" width_o="3000" height_o="1814" data-src="https://freight.cargo.site/t/original/i/4ab48c8cf17fe15f80ddfed58773fde8c8b08864ce324b4cc5af8ba3aae22e08/HD_image-15.jpg" data-mid="136518501" border="0" src="https://freight.cargo.site/w/1000/i/4ab48c8cf17fe15f80ddfed58773fde8c8b08864ce324b4cc5af8ba3aae22e08/HD_image-15.jpg" /> <img width="3000" height="2165" width_o="3000" height_o="2165" data-src="https://freight.cargo.site/t/original/i/2f110e13d4b2f88634f9951cf381a0883a59d87685875aa90d900834f260d938/HD_image-17.jpg" data-mid="136518488" border="0" src="https://freight.cargo.site/w/1000/i/2f110e13d4b2f88634f9951cf381a0883a59d87685875aa90d900834f260d938/HD_image-17.jpg" /> <img width="3000" height="2167" width_o="3000" height_o="2167" data-src="https://freight.cargo.site/t/original/i/0190887edd31b02afeecb0ea1c32d2bc37d8bae75fd69a228c0a68b92932a47d/HD_image-16.jpg" data-mid="136518557" border="0" src="https://freight.cargo.site/w/1000/i/0190887edd31b02afeecb0ea1c32d2bc37d8bae75fd69a228c0a68b92932a47d/HD_image-16.jpg" /> <img width="2983" height="1913" width_o="2983" height_o="1913" data-src="https://freight.cargo.site/t/original/i/e6e54bb370bea08e3b9fd16cc83e308efd4eb4b543a13724a745045b82ae470d/HD_BTS_02.jpg" data-mid="152210953" border="0" src="https://freight.cargo.site/w/1000/i/e6e54bb370bea08e3b9fd16cc83e308efd4eb4b543a13724a745045b82ae470d/HD_BTS_02.jpg" /> <img width="2360" height="2456" width_o="2360" height_o="2456" data-src="https://freight.cargo.site/t/original/i/bfe0fb02f31fd6eb5db1e44d746037a4395e023410a1ef084b446b302512b462/HD-BTS_01.jpg" data-mid="152210956" border="0" src="https://freight.cargo.site/w/1000/i/bfe0fb02f31fd6eb5db1e44d746037a4395e023410a1ef084b446b302512b462/HD-BTS_01.jpg" /> <img width="2796" height="2098" width_o="2796" height_o="2098" data-src="https://freight.cargo.site/t/original/i/b5cb0ebca28aedbc368492e3bf85df59857514a599b1905cc8f932b163e8e1d1/Screenshot-2022-03-16-at-12.51.37.png" data-mid="136520258" border="0" src="https://freight.cargo.site/w/1000/i/b5cb0ebca28aedbc368492e3bf85df59857514a599b1905cc8f932b163e8e1d1/Screenshot-2022-03-16-at-12.51.37.png" /> <img width="2796" height="2096" width_o="2796" height_o="2096" data-src="https://freight.cargo.site/t/original/i/1b17a6f5043ce6481e2f53ef8e13fb4921f3eae9fc401ef46a96b79507c282c7/Screenshot-2022-03-16-at-12.54.15.png" data-mid="136519850" border="0" src="https://freight.cargo.site/w/1000/i/1b17a6f5043ce6481e2f53ef8e13fb4921f3eae9fc401ef46a96b79507c282c7/Screenshot-2022-03-16-at-12.54.15.png" /> <img width="2800" height="2098" width_o="2800" height_o="2098" data-src="https://freight.cargo.site/t/original/i/dd04b2f54099ec6bc1dffd74a4603582886d06df1773d12336fe5ca85726e74e/Screenshot-2022-03-16-at-12.55.08.png" data-mid="136519322" border="0" src="https://freight.cargo.site/w/1000/i/dd04b2f54099ec6bc1dffd74a4603582886d06df1773d12336fe5ca85726e74e/Screenshot-2022-03-16-at-12.55.08.png" /> <img width="2870" height="2094" width_o="2870" height_o="2094" data-src="https://freight.cargo.site/t/original/i/5c43dc876eccc2ba4ecbc8ebce49fa4ce3ac188c868c5969b269b46955e0b4e4/Screenshot-2022-03-16-at-12.56.24.png" data-mid="136520128" border="0" src="https://freight.cargo.site/w/1000/i/5c43dc876eccc2ba4ecbc8ebce49fa4ce3ac188c868c5969b269b46955e0b4e4/Screenshot-2022-03-16-at-12.56.24.png" /> Work created at LOVE. https://harryheptonstall.com/Glenfiddich Wed, 16 Mar 2022 11:03:19 +0000 Harry Heptonstall https://harryheptonstall.com/Glenfiddich Glenfiddich’s Royal Stag Roams Free. From iconic symbol to cultural celebration. The Concept: For Chinese New Year, we reimagined&nbsp;Glenfiddich’s Royal Stag, not just as a logo, but as a living emblem of story and tradition, ready to connect with a new generation of whisky drinkers in Asia. The Execution: We illustrated the Stag’s journey from Scotland to China, weaving in brand history, flavour notes, and cultural storytelling. The Stag became the centrepiece across limited-edition packaging, retail experiences, OOH campaigns, and a global activation toolkit, evolving into a lasting brand asset. The Impact: The campaign reshaped how Glenfiddich shows up across Asia, turning the Stag into a living symbol of tradition, exploration, and connection. Brand Strategy / Packaging / Activation <img width="3000" height="1997" width_o="3000" height_o="1997" data-src="https://freight.cargo.site/t/original/i/aefd475936978dc1a1f6d26723508a2081f6635fd12489e208134b7212e31603/2629HowAsiaisdrinkingandinvestinginwhiskey530.jpg" data-mid="136512688" border="0" src="https://freight.cargo.site/w/1000/i/aefd475936978dc1a1f6d26723508a2081f6635fd12489e208134b7212e31603/2629HowAsiaisdrinkingandinvestinginwhiskey530.jpg" /> <img width="1684" height="1738" width_o="1684" height_o="1738" data-src="https://freight.cargo.site/t/original/i/0e4dd0174a5b97e09d6e0debf4dbe9e42d42e6a409a9742e35bd790ce94155fa/Screenshot-2022-03-16-at-11.47.16.png" data-mid="136513471" border="0" src="https://freight.cargo.site/w/1000/i/0e4dd0174a5b97e09d6e0debf4dbe9e42d42e6a409a9742e35bd790ce94155fa/Screenshot-2022-03-16-at-11.47.16.png" /> <img width="3330" height="1898" width_o="3330" height_o="1898" data-src="https://freight.cargo.site/t/original/i/69131af00c7697731788272da824719701eecf296396829d3a0b2a7e0f6633fd/Screenshot-2022-03-16-at-11.41.41.png" data-mid="136513142" border="0" src="https://freight.cargo.site/w/1000/i/69131af00c7697731788272da824719701eecf296396829d3a0b2a7e0f6633fd/Screenshot-2022-03-16-at-11.41.41.png" /> <img width="2798" height="1132" width_o="2798" height_o="1132" data-src="https://freight.cargo.site/t/original/i/e14f8989eca93fd82c5a1e06b029ccf8a402d03edd3829a445a45e7bb937ddea/Screenshot-2022-03-16-at-11.37.40.png" data-mid="136513301" border="0" src="https://freight.cargo.site/w/1000/i/e14f8989eca93fd82c5a1e06b029ccf8a402d03edd3829a445a45e7bb937ddea/Screenshot-2022-03-16-at-11.37.40.png" /> <img width="933" height="933" width_o="933" height_o="933" data-src="https://freight.cargo.site/t/original/i/02ea768365f7bb5180d026a141ce71528c4e491d1be7a6281d70618ac8125195/Glenfiddich_CNY_Open.jpg" data-mid="164203907" border="0" src="https://freight.cargo.site/w/933/i/02ea768365f7bb5180d026a141ce71528c4e491d1be7a6281d70618ac8125195/Glenfiddich_CNY_Open.jpg" /> <img width="1200" height="1062" width_o="1200" height_o="1062" data-src="https://freight.cargo.site/t/original/i/a1f786a193dc42a64a7bf6812e7ea82451618e08f0dd206b68e4feff79e1d1ca/Glenfiddich-Chinese-New-Year.jpg" data-mid="163624278" border="0" src="https://freight.cargo.site/w/1000/i/a1f786a193dc42a64a7bf6812e7ea82451618e08f0dd206b68e4feff79e1d1ca/Glenfiddich-Chinese-New-Year.jpg" /> <img width="2504" height="1738" width_o="2504" height_o="1738" data-src="https://freight.cargo.site/t/original/i/3fcc7c58e35fab2d423096595e89e63a1cbda8c3d17b03bdfa3196f8123985ba/Screenshot-2022-03-16-at-11.45.28.png" data-mid="136513345" border="0" src="https://freight.cargo.site/w/1000/i/3fcc7c58e35fab2d423096595e89e63a1cbda8c3d17b03bdfa3196f8123985ba/Screenshot-2022-03-16-at-11.45.28.png" /> <img width="3299" height="2475" width_o="3299" height_o="2475" data-src="https://freight.cargo.site/t/original/i/643aeefabeea967f633c16caaec569e847feea67b46bb7827fc149e2b48ff3f2/Duty-Free_Wide-copy.jpg" data-mid="136512806" border="0" src="https://freight.cargo.site/w/1000/i/643aeefabeea967f633c16caaec569e847feea67b46bb7827fc149e2b48ff3f2/Duty-Free_Wide-copy.jpg" /> <img width="3385" height="2391" width_o="3385" height_o="2391" data-src="https://freight.cargo.site/t/original/i/cb162d0d6e9637a6295960e917355f8dc860144f30ad51e18b91a31742e7615e/GlenWindow.jpg" data-mid="136512692" border="0" src="https://freight.cargo.site/w/1000/i/cb162d0d6e9637a6295960e917355f8dc860144f30ad51e18b91a31742e7615e/GlenWindow.jpg" /> <img width="3000" height="2119" width_o="3000" height_o="2119" data-src="https://freight.cargo.site/t/original/i/de28308423d9eb51a281e21d0efd2e53945d90d4026c57827095c60ab10dd470/GlenfiddichWindow.jpg" data-mid="150606916" border="0" src="https://freight.cargo.site/w/1000/i/de28308423d9eb51a281e21d0efd2e53945d90d4026c57827095c60ab10dd470/GlenfiddichWindow.jpg" /> <img width="1920" height="1392" width_o="1920" height_o="1392" data-src="https://freight.cargo.site/t/original/i/53676e9841a191547ce88aa4036d2a3d7a7e5f43f0ffa68cb9619513390f3a34/Glenfiddich-Chinese-New-Year-Window.jpg" data-mid="163624540" border="0" src="https://freight.cargo.site/w/1000/i/53676e9841a191547ce88aa4036d2a3d7a7e5f43f0ffa68cb9619513390f3a34/Glenfiddich-Chinese-New-Year-Window.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/38962115e429ef997e01aae4346d96b44a24612c13f0289629fdb9f207d491d2/Glenfiddich_CNY_Playbook_Cover.jpg" data-mid="165000530" border="0" src="https://freight.cargo.site/w/1000/i/38962115e429ef997e01aae4346d96b44a24612c13f0289629fdb9f207d491d2/Glenfiddich_CNY_Playbook_Cover.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/de6323cdabb8e08af7dbd5f5a59a90ce161cb702a8ef82036b3e0454d8042798/Glenfiddich_CNY_Playbook_2.jpg" data-mid="164995147" border="0" src="https://freight.cargo.site/w/1000/i/de6323cdabb8e08af7dbd5f5a59a90ce161cb702a8ef82036b3e0454d8042798/Glenfiddich_CNY_Playbook_2.jpg" /> Work created at LOVE. https://harryheptonstall.com/BrewDog-Rogue-Wave Wed, 16 Mar 2022 11:04:07 +0000 Harry Heptonstall https://harryheptonstall.com/BrewDog-Rogue-Wave Rogue Wave Vodka: A Spirit Born from the Sea. From maritime legend to bold shelf presence. The Concept:&nbsp;BrewDog needed a vodka brand with backbone. Something raw, real, and impossible to ignore. Rogue Wave channels the spirit of One-Armed Alex, a sailor who lost a limb but never lost his fight. The Execution: We built a brand rooted in grit and story. A rough-cut identity featuring hand-drawn textures, bold orange inspired by sailing oilskins, and a firework-wielding Alex brought the irreverent character to life. From packaging to playbooks, every touchpoint was crafted to punch through the polish of typical vodka brands. The Impact: Rogue Wave didn’t just launch, it made waves. With a distinctive story and fearless design, it gave BrewDog a vodka brand as defiant and unforgettable as the sailor who inspired it. Branding / Packaging / Activation / Illustration <img width="3000" height="1812" width_o="3000" height_o="1812" data-src="https://freight.cargo.site/t/original/i/404c2dbba682c3cf9f28762add6744b406d515429411e1d1beefdff58ae6fa0a/Rouge-Wave_image-1jpg.jpg" data-mid="136511667" border="0" src="https://freight.cargo.site/w/1000/i/404c2dbba682c3cf9f28762add6744b406d515429411e1d1beefdff58ae6fa0a/Rouge-Wave_image-1jpg.jpg" /> <img width="3000" height="3350" width_o="3000" height_o="3350" data-src="https://freight.cargo.site/t/original/i/816c6738b8c19ab2dabb7d9491fc1a8577cfc9e0699d4630c615eea0103d2950/Rouge-Wave_image-4.jpg" data-mid="136511681" border="0" src="https://freight.cargo.site/w/1000/i/816c6738b8c19ab2dabb7d9491fc1a8577cfc9e0699d4630c615eea0103d2950/Rouge-Wave_image-4.jpg" /> <img width="3000" height="1891" width_o="3000" height_o="1891" data-src="https://freight.cargo.site/t/original/i/fbd027b4b6f3865628b2feb33470017bf9e46305fcbb890b51f7a828598eadfb/Rouge-Wave_image-2.jpg" data-mid="136511641" border="0" src="https://freight.cargo.site/w/1000/i/fbd027b4b6f3865628b2feb33470017bf9e46305fcbb890b51f7a828598eadfb/Rouge-Wave_image-2.jpg" /> <img width="3000" height="2167" width_o="3000" height_o="2167" data-src="https://freight.cargo.site/t/original/i/2117303e0a5f6c154aa9bd4712f9617395685c54cd742e9a11c4a08a14e7f03c/Rouge-Wave_image-3.jpg" data-mid="136511671" border="0" src="https://freight.cargo.site/w/1000/i/2117303e0a5f6c154aa9bd4712f9617395685c54cd742e9a11c4a08a14e7f03c/Rouge-Wave_image-3.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a68d983794a15b53282470f0a063e10d4a12816f9294ca67745cb0fb7e71d6ba/Alec.gif" data-mid="136511996" border="0" src="https://freight.cargo.site/w/1000/i/a68d983794a15b53282470f0a063e10d4a12816f9294ca67745cb0fb7e71d6ba/Alec.gif" /> <img width="3000" height="1503" width_o="3000" height_o="1503" data-src="https://freight.cargo.site/t/original/i/d11dccab24a5eb905961f3d59c58d44a206587d3138aeaf4863398800738aec1/Rouge-Wave_image-5.jpg" data-mid="136511684" border="0" src="https://freight.cargo.site/w/1000/i/d11dccab24a5eb905961f3d59c58d44a206587d3138aeaf4863398800738aec1/Rouge-Wave_image-5.jpg" /> <img width="3000" height="2012" width_o="3000" height_o="2012" data-src="https://freight.cargo.site/t/original/i/1b04c9b6dab61021dac02cda52288701e3ae563ba7c63410e379fb70b31ce3f7/Rouge-Wave_image-7.jpg" data-mid="136511691" border="0" src="https://freight.cargo.site/w/1000/i/1b04c9b6dab61021dac02cda52288701e3ae563ba7c63410e379fb70b31ce3f7/Rouge-Wave_image-7.jpg" /> <img width="3000" height="1801" width_o="3000" height_o="1801" data-src="https://freight.cargo.site/t/original/i/7742f05ac9211809f9dddfab8d5c1fa0d549869a7fe03cbef0f9c27ac5772203/Rouge-Wave_image-6.jpg" data-mid="136511687" border="0" 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data-src="https://freight.cargo.site/t/original/i/292875197733fd9428bfd686eab8fbafd2fa7fb83ec9d54bbce3dfa1e5d6da73/Rouge-Wave_image-14.jpg" data-mid="136511891" border="0" src="https://freight.cargo.site/w/1000/i/292875197733fd9428bfd686eab8fbafd2fa7fb83ec9d54bbce3dfa1e5d6da73/Rouge-Wave_image-14.jpg" /> <img width="3000" height="2168" width_o="3000" height_o="2168" data-src="https://freight.cargo.site/t/original/i/f4fddb68031b96b3b7cb801a8a7a7543a658a9458ee09b6e01008b2dd0e64500/Rouge-Wave_image-11.jpg" data-mid="136511888" border="0" src="https://freight.cargo.site/w/1000/i/f4fddb68031b96b3b7cb801a8a7a7543a658a9458ee09b6e01008b2dd0e64500/Rouge-Wave_image-11.jpg" /> <img width="1000" height="1350" width_o="1000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1861c4a60f4b855eb72fc5f206744c8f5e0f62c2f8d7b15be479342fa9a439a7/RogueWave.jpg" data-mid="152493695" border="0" src="https://freight.cargo.site/w/1000/i/1861c4a60f4b855eb72fc5f206744c8f5e0f62c2f8d7b15be479342fa9a439a7/RogueWave.jpg" /> <img width="3704" height="1810" width_o="3704" height_o="1810" data-src="https://freight.cargo.site/t/original/i/2ab5cc09a2f035665793ee5483e035cd3d254443d11a76a16b1edf44c805c5f1/Rogue-Wave-Cocktails.jpg" data-mid="152493340" border="0" src="https://freight.cargo.site/w/1000/i/2ab5cc09a2f035665793ee5483e035cd3d254443d11a76a16b1edf44c805c5f1/Rogue-Wave-Cocktails.jpg" /> <img width="2506" height="1496" width_o="2506" height_o="1496" data-src="https://freight.cargo.site/t/original/i/5d6281e5b6f3d682a4d042baf2e12005c9c88b24f2bd3c6830cd80bed4a63460/Rouge-Wave_image-extended-12.jpg" data-mid="136511985" border="0" src="https://freight.cargo.site/w/1000/i/5d6281e5b6f3d682a4d042baf2e12005c9c88b24f2bd3c6830cd80bed4a63460/Rouge-Wave_image-extended-12.jpg" /> <img width="3000" height="1802" width_o="3000" height_o="1802" data-src="https://freight.cargo.site/t/original/i/79cf5e088f16b5256bf1183f26eecaf2792f4a76b9194fab67a04abfae5f126c/Rouge-Wave_image-13.jpg" data-mid="136512106" border="0" src="https://freight.cargo.site/w/1000/i/79cf5e088f16b5256bf1183f26eecaf2792f4a76b9194fab67a04abfae5f126c/Rouge-Wave_image-13.jpg" /> Work created at LOVE. https://harryheptonstall.com/Johnnie-Walker Wed, 16 Mar 2022 11:04:41 +0000 Harry Heptonstall https://harryheptonstall.com/Johnnie-Walker Johnnie Walker: A Legacy in Motion. From local legacy to global luxury. The Concept: Johnnie Walker set out to elevate and enchance its global presence, refining how the brand shows up across markets. The goal was to bring consistency to its premium positioning, uniting every touchpoint and continuing the brand’s journey of progress. The Execution: As part of a team of brand guardians, I helped shape and implement global guidelines across packaging, retail, activations, and partnerships. From high-end flagship stores to immersive brand moments, like the Ryder Cup mini-golf experience and F1 sponsorships. Every element reinforced Johnnie Walker’s premium positioning worldwide. The Impact: With a refined identity and cohesive global strategy, Johnnie Walker continues to lead as one of the world’s most iconic and recognisable spirits brands. 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data-src="https://freight.cargo.site/t/original/i/cd6e7d0e7fefebbb427d6ef4297ce814d32b43d014130f2a7cb1b1295025168d/AG9A0132A.jpg" data-mid="136517336" border="0" src="https://freight.cargo.site/w/1000/i/cd6e7d0e7fefebbb427d6ef4297ce814d32b43d014130f2a7cb1b1295025168d/AG9A0132A.jpg" /> <img width="600" height="550" width_o="600" height_o="550" data-src="https://freight.cargo.site/t/original/i/2d9f389aaeee1e636e2a2f1521e7f5dc7a79c77ca1d5a525fd32b1af110d1595/IMG_1539.PNG" data-mid="150294551" border="0" src="https://freight.cargo.site/w/600/i/2d9f389aaeee1e636e2a2f1521e7f5dc7a79c77ca1d5a525fd32b1af110d1595/IMG_1539.PNG" /> <img width="600" height="441" width_o="600" height_o="441" data-src="https://freight.cargo.site/t/original/i/9cfdc4544a0f06752e0fdc4f4d134aae5a9011b764f502f551010dbf661ada36/IMG_1540.PNG" data-mid="150294678" border="0" src="https://freight.cargo.site/w/600/i/9cfdc4544a0f06752e0fdc4f4d134aae5a9011b764f502f551010dbf661ada36/IMG_1540.PNG" /> <img width="842" height="561" width_o="842" height_o="561" data-src="https://freight.cargo.site/t/original/i/73c1cf7fba4950721b191af4a490d9e001981733d2f31ce83cdace3ae4528084/JW_RyderCup_0014.jpg" data-mid="136517415" border="0" src="https://freight.cargo.site/w/842/i/73c1cf7fba4950721b191af4a490d9e001981733d2f31ce83cdace3ae4528084/JW_RyderCup_0014.jpg" /> Work created at LOVE. https://harryheptonstall.com/Adidas Thu, 17 Mar 2022 07:22:35 +0000 Harry Heptonstall https://harryheptonstall.com/Adidas Adidas: Unleashing the Pattern Pack. From static retail to living brand expression. The Concept: Adidas set out to amplify the launch of its Pattern Pack Collection, using bold design and layered visuals to create eye-catching, high-energy retail moments. The Execution: Textures, colours, and patterns came to life across storefronts, retail displays, and digital activations. Vibrant installations, custom windows, and floor graphics transformed in-store spaces, while OOH and digital content extended the campaign’s impact beyond the shop floor. The Impact: This campaign reimagined Adidas retail as a canvas for creativity, turning each space into a high-impact celebration of the brand’s iconic design language and fearless innovation. Activation / Advertising / Art Direction <img width="1750" height="1750" width_o="1750" height_o="1750" data-src="https://freight.cargo.site/t/original/i/48584fc361ba533464db97c8e62c0097b7f890abb047a2a9e8e1029e2065ae3e/Adi_PatternPack.jpg" data-mid="149496716" border="0" src="https://freight.cargo.site/w/1000/i/48584fc361ba533464db97c8e62c0097b7f890abb047a2a9e8e1029e2065ae3e/Adi_PatternPack.jpg" /> <img width="600" height="598" width_o="600" height_o="598" data-src="https://freight.cargo.site/t/original/i/a07db9a47f3cef6137e64ee3921cac1540cafa5e207bba0c089ff7ce4f6c29bf/Adi_Pattern_Pack.gif" data-mid="149495561" border="0" src="https://freight.cargo.site/w/600/i/a07db9a47f3cef6137e64ee3921cac1540cafa5e207bba0c089ff7ce4f6c29bf/Adi_Pattern_Pack.gif" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/55294a370a2b7367b69f2d94bfe4a5d1c7d9c1abadfaab9a0ffc26e8c4f9f85c/Adi_Pattern_Pack_1_o.jpg" data-mid="136624872" border="0" src="https://freight.cargo.site/w/1000/i/55294a370a2b7367b69f2d94bfe4a5d1c7d9c1abadfaab9a0ffc26e8c4f9f85c/Adi_Pattern_Pack_1_o.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c116944b05c655b6bb6c3d86fb7e61ff50c1c6fc95f48cc2385c06b84282122b/Adi_Pattern_Pack_2_o.jpg" data-mid="136624641" border="0" src="https://freight.cargo.site/w/1000/i/c116944b05c655b6bb6c3d86fb7e61ff50c1c6fc95f48cc2385c06b84282122b/Adi_Pattern_Pack_2_o.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2f39cd7f96852759f8d47eb349694b355eb7167fe2a6536416b39458c2074aa6/Adi_Pattern_Pack_3_o.jpg" data-mid="136624642" border="0" src="https://freight.cargo.site/w/1000/i/2f39cd7f96852759f8d47eb349694b355eb7167fe2a6536416b39458c2074aa6/Adi_Pattern_Pack_3_o.jpg" /> <img width="665" height="498" width_o="665" height_o="498" data-src="https://freight.cargo.site/t/original/i/5780e86364ec1fa14fef0821556a7bb1b67be1ba056f37d0b1f77ed3eb00de14/Stripes.jpg" data-mid="149493871" border="0" src="https://freight.cargo.site/w/665/i/5780e86364ec1fa14fef0821556a7bb1b67be1ba056f37d0b1f77ed3eb00de14/Stripes.jpg" /> <img width="666" height="499" width_o="666" height_o="499" data-src="https://freight.cargo.site/t/original/i/99b697a9be640a8a50362b02d79edfc43c4b33238d43162435a48e8fb7edf933/Adi02.jpg" data-mid="149493873" border="0" src="https://freight.cargo.site/w/666/i/99b697a9be640a8a50362b02d79edfc43c4b33238d43162435a48e8fb7edf933/Adi02.jpg" /> <img width="667" height="499" width_o="667" height_o="499" data-src="https://freight.cargo.site/t/original/i/6f6be4456cbba163d9d6c5df7158ac07265ef9478d95c436f9af6803871a118f/Adi04.jpg" data-mid="149493878" border="0" src="https://freight.cargo.site/w/667/i/6f6be4456cbba163d9d6c5df7158ac07265ef9478d95c436f9af6803871a118f/Adi04.jpg" /> <img width="664" height="498" width_o="664" height_o="498" data-src="https://freight.cargo.site/t/original/i/0734090f57eb435fbc08d5a518730acbd59cb36d06dc84a7b92d928107b97f89/Adi03.jpg" data-mid="149493876" border="0" src="https://freight.cargo.site/w/664/i/0734090f57eb435fbc08d5a518730acbd59cb36d06dc84a7b92d928107b97f89/Adi03.jpg" /> <img width="664" height="499" width_o="664" height_o="499" data-src="https://freight.cargo.site/t/original/i/7b7cb4d824de12dd9b9d5a7a619138536f285b9598b76b3fbdf88dff2a87303e/Adi08.jpg" data-mid="149493880" border="0" src="https://freight.cargo.site/w/664/i/7b7cb4d824de12dd9b9d5a7a619138536f285b9598b76b3fbdf88dff2a87303e/Adi08.jpg" /> <img width="665" height="496" width_o="665" height_o="496" data-src="https://freight.cargo.site/t/original/i/dac2ab12515f22b73374be5aa287a6c7f15708c1abaf4655e4fb6f2d5c998330/Adi07.jpg" data-mid="149493891" border="0" src="https://freight.cargo.site/w/665/i/dac2ab12515f22b73374be5aa287a6c7f15708c1abaf4655e4fb6f2d5c998330/Adi07.jpg" /> <img width="664" height="498" width_o="664" height_o="498" data-src="https://freight.cargo.site/t/original/i/32791c18bdf1c41f18a35b6d6701e4759d2ddf9441ee085f14275f983c4f0caf/Adi06.jpg" data-mid="149493883" border="0" src="https://freight.cargo.site/w/664/i/32791c18bdf1c41f18a35b6d6701e4759d2ddf9441ee085f14275f983c4f0caf/Adi06.jpg" /> <img width="5101" height="3342" width_o="5101" height_o="3342" data-src="https://freight.cargo.site/t/original/i/55db794641e1695957117c2d75e8dedebfb16920b14b39c7b681fc4f58dc7858/Dots_Mag.jpg" data-mid="201427067" border="0" src="https://freight.cargo.site/w/1000/i/55db794641e1695957117c2d75e8dedebfb16920b14b39c7b681fc4f58dc7858/Dots_Mag.jpg" /> <img width="5101" height="3342" width_o="5101" height_o="3342" data-src="https://freight.cargo.site/t/original/i/a28caf09798adddae48bebf10a6264498b1f68445f26423064d6e12ea8c0e603/Snake_Mag.jpg" data-mid="201427110" border="0" src="https://freight.cargo.site/w/1000/i/a28caf09798adddae48bebf10a6264498b1f68445f26423064d6e12ea8c0e603/Snake_Mag.jpg" /> <img width="5101" height="3342" width_o="5101" height_o="3342" data-src="https://freight.cargo.site/t/original/i/c0a23e5628ff33392d17650384d8813bab8374b327baab338c8e25fddddbacde/Aztec_Mag.jpg" data-mid="201427076" border="0" src="https://freight.cargo.site/w/1000/i/c0a23e5628ff33392d17650384d8813bab8374b327baab338c8e25fddddbacde/Aztec_Mag.jpg" /> <img width="1143" height="1235" width_o="1143" height_o="1235" data-src="https://freight.cargo.site/t/original/i/1f6204259cf02d4ee08d34fa57db0c6c6f99487c55fec2c33153f94d6a36c9aa/Adidas-Offspring-Pattern-Pack-Hypebeast-Blog.png" data-mid="198512544" border="0" src="https://freight.cargo.site/w/1000/i/1f6204259cf02d4ee08d34fa57db0c6c6f99487c55fec2c33153f94d6a36c9aa/Adidas-Offspring-Pattern-Pack-Hypebeast-Blog.png" /> Work created at LOVE. https://harryheptonstall.com/A-Picture-Speaks-A-Thousand-Words Thu, 07 Dec 2023 07:20:01 +0000 Harry Heptonstall https://harryheptonstall.com/A-Picture-Speaks-A-Thousand-Words A Picture Speaks A Thousand Words. From visual metaphor to typographic storytelling.&nbsp; The Concept: What if you could describe an image using only words, exactly 1,000 of them? Inspired by the photography of Paul Thompson, this project set out to prove that typography can evoke emotion, narrative, and composition with the same power as a lens. The Execution: Each typographic layout mirrors a single photograph, meticulously designed to reflect its tone, structure, and subject. Every element was intentional, from typeface to alignment, turning written language into a visual medium. The Impact: Celebrated with multiple D&amp;AD awards, a Cannes Lions feature, and inclusion in Smile in the Mind, this work stands as proof that typography isn’t just design, it’s storytelling, image-making, and art direction in its purest form. Typography / Direct Mail / Art Direction <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9403397c2a50518fd7a989d99da7d0cfc40b231425def717fde4d628adf59447/A-Picture-Is-Worth-1000-words-Harry-Heptonstall.jpg" data-mid="201431102" border="0" src="https://freight.cargo.site/w/1000/i/9403397c2a50518fd7a989d99da7d0cfc40b231425def717fde4d628adf59447/A-Picture-Is-Worth-1000-words-Harry-Heptonstall.jpg" /> <img width="625" height="823" width_o="625" height_o="823" data-src="https://freight.cargo.site/t/original/i/7560b2861e95f602675e4ba6096826ad484429f00f04265991e8fde11feef47f/1000-words-Harry-Heptonstall_3.gif" data-mid="201436275" border="0" src="https://freight.cargo.site/w/625/i/7560b2861e95f602675e4ba6096826ad484429f00f04265991e8fde11feef47f/1000-words-Harry-Heptonstall_3.gif" /> <img width="1124" height="791" width_o="1124" height_o="791" data-src="https://freight.cargo.site/t/original/i/89312bffa261230b1ce20617679533ba42b6bcb7929a026dfefd019848ee2c53/1000-words-Harry-Heptonstall.gif" data-mid="201431025" border="0" src="https://freight.cargo.site/w/1000/i/89312bffa261230b1ce20617679533ba42b6bcb7929a026dfefd019848ee2c53/1000-words-Harry-Heptonstall.gif" /> <img width="1124" height="791" width_o="1124" height_o="791" data-src="https://freight.cargo.site/t/original/i/6e1a1b2ef73c3bdf993623d93624791238829ae553e4751684f3c26447e7854e/1000-words-Harry-Heptonstall_2.gif" data-mid="201436071" border="0" src="https://freight.cargo.site/w/1000/i/6e1a1b2ef73c3bdf993623d93624791238829ae553e4751684f3c26447e7854e/1000-words-Harry-Heptonstall_2.gif" /> <img width="656" height="834" width_o="656" height_o="834" data-src="https://freight.cargo.site/t/original/i/28d2bad4981ada128de34d9f3b2d80befdab3924e457c43c03e95ea47801be93/1000-words-Harry-Heptonstall4.gif" data-mid="201437335" border="0" src="https://freight.cargo.site/w/656/i/28d2bad4981ada128de34d9f3b2d80befdab3924e457c43c03e95ea47801be93/1000-words-Harry-Heptonstall4.gif" /> <img width="2048" height="1084" width_o="2048" height_o="1084" data-src="https://freight.cargo.site/t/original/i/881c872e8febbc4958f52d5d2af63beea8d7d875cdba5c714bbd6322b46fc333/A-Picture-Is-Worth-1000-words-Harry-Heptonstall_03.jpg" data-mid="201521372" border="0" src="https://freight.cargo.site/w/1000/i/881c872e8febbc4958f52d5d2af63beea8d7d875cdba5c714bbd6322b46fc333/A-Picture-Is-Worth-1000-words-Harry-Heptonstall_03.jpg" /> <img width="860" height="1215" width_o="860" height_o="1215" data-src="https://freight.cargo.site/t/original/i/a82e62e3eb2e8d70eacba15a2930df41c30e3817d6422eb40bc9145b6b2ad6a1/1000-words_01.jpg" data-mid="201432123" border="0" src="https://freight.cargo.site/w/860/i/a82e62e3eb2e8d70eacba15a2930df41c30e3817d6422eb40bc9145b6b2ad6a1/1000-words_01.jpg" /> <img width="860" height="1216" width_o="860" height_o="1216" data-src="https://freight.cargo.site/t/original/i/64ebd4a6dc94e210794e061e6bd1347ff3f77f74a3a778eb6372abcaeec35798/1000-words_02.jpg" data-mid="201432292" border="0" src="https://freight.cargo.site/w/860/i/64ebd4a6dc94e210794e061e6bd1347ff3f77f74a3a778eb6372abcaeec35798/1000-words_02.jpg" /> <img width="860" height="1216" width_o="860" height_o="1216" data-src="https://freight.cargo.site/t/original/i/d229833dcaedfac5481ff8c1e7be9d7e0d74cb78d6cee1224491edb474419903/1000-words_03.jpg" data-mid="201432526" border="0" src="https://freight.cargo.site/w/860/i/d229833dcaedfac5481ff8c1e7be9d7e0d74cb78d6cee1224491edb474419903/1000-words_03.jpg" /> <img width="860" height="1213" width_o="860" height_o="1213" data-src="https://freight.cargo.site/t/original/i/9b7b70853a753502e1aa7005ec56617a0f95ae2f437c32bf4c44d4fe2b1c24a0/1000-words_04.jpg" data-mid="201432546" border="0" src="https://freight.cargo.site/w/860/i/9b7b70853a753502e1aa7005ec56617a0f95ae2f437c32bf4c44d4fe2b1c24a0/1000-words_04.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d767e70e20b6f89ba757618a039c74735a23756b97fe9324065e76f26beafacd/1000-Words_Paul-Thompson.jpg" data-mid="201524155" border="0" src="https://freight.cargo.site/w/1000/i/d767e70e20b6f89ba757618a039c74735a23756b97fe9324065e76f26beafacd/1000-Words_Paul-Thompson.jpg" /> Work created at The Chase https://harryheptonstall.com/Info Wed, 16 Mar 2022 07:11:58 +0000 Harry Heptonstall https://harryheptonstall.com/Info I’ve spent the last two decades helping brands find their edge, shape their story, and earn a meaningful place in people’s lives. Working across global brands, challenger businesses, and founder-led companies, I combine strategy, creativity, and commercial thinking to create work that resonates and drives growth.📬 Email&nbsp; 🎨 Instagram&nbsp; 💼 LinkedIn&nbsp;<img width="750" height="421" width_o="750" height_o="421" data-src="https://freight.cargo.site/t/original/i/f2606325e2a71dbaface2face7e6710c113ea21d3cea91bd387019352b4390f3/Harry_Heptonstall.jpg" data-mid="249373246" border="0" src="https://freight.cargo.site/w/750/i/f2606325e2a71dbaface2face7e6710c113ea21d3cea91bd387019352b4390f3/Harry_Heptonstall.jpg" /> Skills: Brand Creation &amp; Renovation, Strategy &amp; Concepts, Graphics &amp; Identity, Activation &amp; Experiential, Advertising &amp; Communication, UX/UI Design, Packaging &amp; Print, Art Direction, Data Visualizations, Typography, Illustration. Accolades: D&amp;AD, Cannes Lions, New York Festivals, Creative Review, The Drum, Design Week, Computer Arts Showcase. <img width="1600" height="799" width_o="1600" height_o="799" data-src="https://freight.cargo.site/t/original/i/ee1428f478f90977185db17a1c8c0dc2891e5e5d15a146d406977ee6e26ad64a/ClientLogo_Pattern.gif" data-mid="151788676" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ee1428f478f90977185db17a1c8c0dc2891e5e5d15a146d406977ee6e26ad64a/ClientLogo_Pattern.gif" />